The next time you want to send an SMS anywhere in India, you need not use your mobile phone to do so.
Way2SMS, a leading messaging solutions portal, is offering a unique service to people to send SMS free of cost to their near and dear ones across the nation.
Every message the portal sends is appended by an advertisement from its clients. The Hyderabad-based company has come out with this unique mobile advertising platform to bring together the users and the advertisers.
Users have to log onto Way2SMS to send SMS to any mobile phone anywhere in the country. It is not mandatory to register with the portal to receive the messages.
A registered user can send a maximum of 100 SMS free per day through the portal.
Way2SMS CEO V.V. Raju told a news conference Thursday that the portal launched 15 months ago was sending 15 million messages per month and this number is expected to reach 40 million this year.
He said with 264 million mobile subscribers by May, India was set to overtake the United States to occupy the second position after China, which has 534 million mobiles. The country is expected to have 450 million mobile subscribers by 2010, which means that every third Indian will have a mobile phone.
'This growth also gives a great potential for SMS, which is expected to grow from 59 billion messages in 2006 to 180 billion in 2010,' he said.
Raju said the company invested over Rs.40 million and hopes to reach break-even point this year.
Komal Gupta, Business Head, Way2SMS, said the portal has more than a million registered users and its clients include Citi Bank, ICICI, Karvey Group, Murugappa Group, Bharat Matrimony and Tata AIG.